Enigma was created in 1989 by Gianni Bulgari, the grandson of Sotirio Bulgari, founder of the famous Italian jewelers.After graduating from Law School in 1960, he joined the family business where he began as a stone purchaser and later became C.E.O until 1988. In 1993, Enigma invented an innovative watch design comprising diamond-incrusted steel. In 1998, the company created the Bezel ManualWinder, a watch that is wound by turning the circular frame. In 2003, Enigma launched its own range of jewelry, creating pieces using colored precious stones in a clean, geometrical style. In 2005 the company opened a boutique on theVia Margutta in Rome and a second on rue du Rhône, Geneva, in 2006. Gianni Bulgari is both the President and Artistic Director of Enigma, defining his role in the company as 'Mr.Enigma'.
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