In 1921, Guccio Gucci opened a small luggage and saddlery company in Florence, selling exclusive leather goods created by the best Florentine craftsman. Within a few years, the Florence shop attracted a sophisticated clientele. This overwhelming success prompted the opening of a new shop on Via Condotti in Rome. Over the course of the next thirty years, Gucci introduced scores of new products many of which became icons. In 1953 Guccio Gucci died, the same year the New York stored opened. Throughout the 60s Gucci flourished. Grace Kelly, Peter Sellars and Audrey Hepburn helped make Gucci Hollywood chic. Jackie Kennedy carried the Gucci shoulder bag now known as the “Jackie O”. Gucci expanded to the Far East in the 1970s and the 1980s saw changes in leadership as Maurizio Gucci took the helm. In 1998, Gucci was named “European Company of the Year” and in 1999 it entered into an alliance with Pinault-Printemps-Redoute. Gucci recently reopened its newly renovated Fifth Avenue store - the largest Gucci store in the world.
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